The Market Demographics Dashboard highlights basic and advanced demographic data that can be used to quickly compare regions and counties by product type, gender, price points, and more. 

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• How This Dashboard Can be Used
• Metric Cards Explained 
  • Unique Customers
  • Age x Gender 
  • Gross Sales by County
  • Units Sold
  • Regions And Categories
  • Consumer Counties And Categories
  • Top Products
  • Discounted Products

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How This Dashboard Can be Used

This Dashboard can be used to: 

• Identify where your competition is most prevalent 
• Recognize and respond to consumer profile patterns

NOTE: This dashboard includes clickable Drill-Downs (DD), which allows you to see a more detailed view of the metric card. To reveal the drill-down view on an eligible card, simply click the grid cell or graph point as directed. To return to the original metric card view, click the arrow next to the card name.  

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Metric Cards Explained

Unique Customers

Shows the count of distinct customers.

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Age x Gender 

Shows gross receipts earned, grouped by customer gender and age group.

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Gross Sales by County

Shows a state heatmap of gross sales by county. Darker shades of green indicate higher cumulative gross sales. 

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Units Sold

Shows both the number of units sold by product type and the percentage it contributes to the total units sold. 

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Regions And Categories

Shows various KPIs categorized by regions. Here is an abridged definition of the KPIs introduced here. 

• Avg Item Per Order - Shows the average count of units of all orders
• Avg Order Value - Shows the average value of all orders
• Avg Discount - Shows the average discount amount per order.
• Avg Gross Receipts Per Store - Shows average total gross receipts per store. 

By clicking the + icon next to the region name, you’ll be able to generate the same KPIs but instead, broken down by product type. 

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Consumer Counties And Categories

Shows various KPIs categorized by counties. Here is an abridged definition of the KPIs introduced here. 

• Avg Spend - Shows the average total dollar amount spent by a customer.  

By clicking the + icon next to the county name, you’ll be able to generate the same KPIs but instead, broken down by product type. 

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Top Products

Shows the top 10 products with the highest average gross receipts total per dispensary. 

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Discounted Products

Shows the top 10 products with the highest daily discount amount. 

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