The Market Insights Basics Dashboard provides you with a comprehensive overview of your statewide Cannabis Market in near real-time. With data on market size and competition, we provide you with the data you need to make more informed decisions about your business. We’ve done the heavy lifting for you, turning raw data into a user-friendly visual format. All that’s left is for you to filter and drill to get the information you need! 

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• How This Dashboard Can be Used
• Metric Cards Explained
  • Market Share By Gross Receipt
  • Market Share By Units Sold
  • Market Trends
  • Brand Leader
  • Price Trends
  • Avg Item Per Order
  • Top Products - Avg Per Store (Last 30 Days)
  • Discounted Products (Discount Per Day Per Store)
  • Consumer Counties and Categories

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How This Dashboard Can be Used

This Dashboard can be used to: 

• Review your consumers’ purchasing habits
• Monitor the growth of your competition
• Track market changes in near real-time (updated daily) 

NOTE: This dashboard includes clickable Drill-Downs (DD), which allows you to see a more detailed view of the metric card. To reveal the drill-down view on an eligible card, simply click a point on the graph. To return to the original metric card view, click the back arrow to the left of the card name.

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Metric Cards Explained

Market Share By Gross Receipts

Shows the portion of market-wide gross receipts broken down by product type. In other words, this graph lets you see the dollar value generated by each product category market-wide, over a set period of time.

Drill-Downs (DD) are available if you click a point on the line graph. By drilling into one of the product categories, the specific brands that make-up the gross receipts for the selected product category will be displayed.

DD: Market Share By Gross Receipt (Brand) 

Shows the portion of market-wide gross receipts sold by each brand week-over-week for the drilled-down month. 

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Market Share By Units Sold

Shows the portion of market-wide total units sold by product type over time. In other words, this graph depicts the total number of units sold market-wide for each product category.

Drill-Downs (DD) are available if you click a point on the line graph. 

DD: Market Share By Units Sold (Brand) 

Shows the portion of market-wide total units sold by brands week-over-week for the drilled-down month. 

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Market Trends

Shows market KPI trends over time. These KPIs are averaged across all stores. Here are the abridged KPI definitions: 

• Avg Gross Receipt - Average Gross Receipts per Store
• Avg Price - Average Unit Price
• Avg Ticket - Average # of Tickets per Store
• Avg Order Value - Average Gross Receipt per Order
• Avg Items Per Order - Average # of Units per Order

Drill- Downs (DD) are available if you click a point on the line graph. 

DD: Average Week

Shows the market KPI trend week-over-week for the drilled-down month.

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Trends for Each Category 

Brand Leader

Shows the Average Gross Receipts per Store of the top 10 brands across all stores. The Average Gross Receipts per Store is shown on a week-over-week line graph for the current year. 

Price Trend

Shows the market Average Unit Price trend by week for the current year. We look at the price of the unit before taxes and discounts. 

Avg Item Per Order

Shows the market Average Item Per Order by month for the current year. 

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Top Products - Avg Per Store (Last 30 Days)

Shows the highest-grossing products from the last 30 days across the market. 

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Discounted Products (Discount Per Day Per Store)

Shows the highest discounted products from the last 30 days across the market. 

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Consumer Counties and Categories

Shows market KPIs for various counties. Here are the abridged KPI definitions: 

• Avg Items Per Order - Average # of Units per Cart
• Avg Order Value - Average Cart Gross Receipt Total
• Avg Discount - Average Discount Amount Deducted per Cart
• Avg Spend - Average Consumer Gross Spending

By clicking the + icon (on the far left-hand side of the row) the grid will show the KPIs categorized by Product Type.

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