The Brand Ranking Dashboard highlights a brand’s ability to generate your shop revenue based on either Product Type or Subtype. Depending on its contribution to overall sales to either category, we give the brand a daily ranking and use that data to generate the brand’s weekly rating.
How This Dashboard Can Be Used
This Dashboard can be used to:
- Monitor brand health
- Identify opportunities for branding campaigns
- Compare brand sales across the same product type and/or subtype
NOTE: This dashboard includes clickable Drill-Downs (DD), which allows you to see a more detailed view of the metric card. To reveal the drill-down view on an eligible card, simply click the grid cell or graph point as directed. To return to the original metric card view, click the arrow next to the card name.
Metric Cards Explained
Top Brands By Sales
Shows the portion each top brand contributes to the total gross receipts over the set time period, grouped by product type.
Brand Category By Week
Shows the brand’s ranking for the week based on its sales performance by product type. This works best when you filter by 1 brand at a time. Drilldowns are available by clicking on one of the ranking cells.
DD: Sales Ranking By Day
Shows the brand’s daily product type rankings for the week you selected.
Brand Subtype Ranking
Shows the brand ranking for the week based on its sales performance by subtype. This works best when you filter by 1 brand at a time. Drilldowns are available by clicking into one of the ranking cells.
DD: Brand Subtype Ranking Day
Shows the brand daily subtype rankings for the week you selected.
Shows top brands' weekly ranking ranging from 1st to 20th place. Larger circles indicate higher gross receipts.
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