The Market Basket Affinity Dashboard allows you to find various brand associations within our market data. This report works by looking at combinations of brands that occur together frequently in transactions.
How This Dashboard Can be Used
This dashboard can be used to identify consumer patterns or observe how the purchase of one brand will affect the likelihood of another brand (or even the same brand) being purchased.
Metric Card Explained
For the report to work, you must select a Brand you want to analyze. Once selected, you’ll be shown a 'pairing product type' associated with the brand. If you click the + icon, it’ll reveal a list of all the brands part of that product type. This information will be categorized by subtype and product size. The final column is the pairing count, which is the total ticket count.
This report is still in beta- more information coming soon!