We’ve rolled out an important update to how product slugs are generated across our platform. This new logic ensures uniqueness, improves readability, and enhances SEO performance.
What’s Changed
Our new slug format follows a consistent and descriptive structure:
Example:
"slug": "stiiizy-grape-sorbet-green-label-flower-3-5-grams"
Slug Format Logic:
brand-productName-category-amount-unitOfMeasurement
To maintain SEO value, on-demand redirects are in place—ensuring that all legacy URLs automatically point to the new slugs without losing search ranking or traffic.
Why We Made This Change – SEO & UX Benefits
📈 Better Search Engine Crawling & Ranking
Clean, keyword-rich slugs help search engines quickly understand page content—improving relevance for targeted queries.
🎯 Higher Click-Through Rates (CTR)
Users see URLs in search results. A clean, structured slug increases trust and drives more clicks.
👍 Enhanced User Experience
Readable slugs give users confidence that they’re landing on the right product page—critical in competitive markets.
🔗 Improved Linking & Shareability
Simple slugs are easier to share, whether internally or externally. They increase the likelihood of getting quality backlinks from bloggers, journalists, and partners.