Deep links allow you to create custom URLs that direct customers to specific order flows, preselecting fulfillment methods and store locations to streamline the checkout process.
Overview
With enhanced deep linking, you can create targeted URLs that:
Direct pickup customers straight to a specific store's pickup flow
Route delivery customers to the store selector with delivery mode preselected
Reduce friction in the customer journey by eliminating unnecessary selection steps
Setting Up Pickup Deep Links
Pickup deep links preselect both your store location and pickup fulfillment method.
URL Format: www.yourstore.com/?store=[storename]&fulfillment=pickup
Step-by-Step Instructions:
Identify your store parameter
Your store parameter is your Treez instance name
Example Treez Instance URL:
store1.treez.io
Build your pickup URL
Start with your base domain:
www.yourstore.comAdd the store parameter: /?store=downtowncannabis
Add the fulfillment parameter: &fulfillment=pickup
Complete URL:
www.yourstore.com/?store=downtowncannabis&fulfillment=pickup
Test your link
Open the URL in a new browser window
Verify that your store is preselected
Confirm that "Pickup" is automatically chosen as the fulfillment method
Setting Up Delivery Deep Links
Delivery deep links open the store selector modal with delivery mode preselected, prompting customers to enter their delivery address.
URL Format: www.yourstore.com/?fulfillment=delivery
Step-by-Step Instructions:
Build your delivery URL
Start with your base domain: www.yourstore.com
Add the fulfillment parameter: /?fulfillment=delivery
Complete URL:
www.yourstore.com/?fulfillment=delivery
Test your link
Open the URL in a new browser window
Verify that the store selector modal appears
Confirm that "Delivery" is preselected as the fulfillment method
Check that customers are prompted to enter their delivery address
Use Cases and Best Practices
Marketing Campaigns
Use pickup deep links in location-specific ads or flyers
Include delivery deep links in broader marketing campaigns
Social Media
Share pickup links on location-specific social media pages
Use delivery links for general social media posts
Email Marketing
Segment your email list by preferred fulfillment method
Include appropriate deep links based on customer preferences
QR Codes
Create QR codes with pickup deep links for in-store displays
Use delivery deep links on outdoor signage or delivery vehicle marketing
Important Notes
Deep link behavior persists even when customers access your site from external sources (social media, email, etc.)
For multi-store operators: Each location needs its own pickup deep link, but delivery links remain universal
Deep links work on first page load and maintain the preselected options throughout the session
Troubleshooting
Link not working as expected?
Double-check your store parameter spelling and formatting
Ensure there are no extra spaces in your URL
Test in an incognito/private browser window to avoid cached settings