Overview
This document outlines the process for rebranding your existing ecommerce website. A rebrand includes updating your site's visual identity to reflect new brand assets or switching between light and dark themes.
What Qualifies as a Rebrand?
A rebrand is defined as one of the following:
Complete brand overhaul: New colors, fonts, and logos across your entire site
Theme switch: Transitioning from a dark theme to a light theme (or vice versa)
Investment & Timeline
Cost: $500
Timeline: Approximately 2 weeks
An accurate estimate will be provided upon request based on current resource availability
Timing may vary depending on project queue and complexity
What You'll Need to Provide
Before we begin, please prepare the following assets:
For a Complete Rebrand:
Logos & Favicons: All logo variations (primary, secondary, mobile, etc.)
Colors: Brand color palette in Hex format (e.g., #FFFFFF)
Fonts: Google Fonts with all required weights supported (e.g., Regular, Medium, Bold)
For Theme Switch (Dark to Light or Vice Versa):
Logo: Updated logo optimized for visibility on the new theme (if needed)
What's Included
✅ CSS and styling updates across your website
✅ Color scheme implementation
✅ Font family and weight updates
✅ Logo placement and updates
✅ Corner styling changes (square to rounded, or vice versa)
What's Not Included
❌ Banners and hero images
❌ Category icons
❌ Other content assets manageable through your CMS (Prismic)
You retain full control over these elements through your content management system.
The Rebranding Process
Step 1: Submit Your Request
Contact your Customer Success representative with:
Your rebrand request
All required assets (logos, colors, fonts)
Any specific requirements or preferences
Step 2: Development & Review
Our team will create a staging copy of your current site
We'll apply your new branding to the CSS and styling
You'll receive a preview URL to review the rebranded site
Step 3: Approval & Cutover Scheduling
Review the staging site and provide feedback
Once approved, select your preferred cutover date
Note: Brief downtime (a few minutes) may occur during cutover—we recommend scheduling outside business hours
Step 4: Go Live
Our team will coordinate the cutover internally
You'll be notified immediately when your new site is live
You'll receive an invite to your new Prismic repository for content management
Post-Launch
After your rebrand goes live:
Access your new CMS repository for content updates
Your old repository will be deactivated
Questions?
Contact your Customer Success representative for assistance at any stage of the process.