Overview
SEO, which stands for Search Engine Optimization, is the hottest buzzword in ecommerce — but it's so much more than marketing jargon. Setting up your website's SEO properly should translate into increased web traffic and, in turn, more sales. But how?
Stronger SEO → Higher Search Rankings: Your website will appear higher up in the search engine's ranking of results for relevant search terms.
Higher Search Rankings → Better Visibility: The higher up in search results your site appears, the more likely a consumer is to see it.
Better Visibility → More Site Visitors: Consumers can only visit your site if they know it exists! More people seeing your website in their search results directly leads to more web traffic for you.
More Site Visitors → Increased Sales: The first step to making a sale through your online store is getting shoppers to your site. Once they're there, you have the opportunity to sell them on making a purchase, similar to how you would in-store.
Ultimately your online conversion rate from site visitor to customer will depend on a variety of variables, including how aligned your SEO setup is with your actual offerings, how easy it is for the shopper to find what they're looking for, and whether or not they have intent to purchase now. Not everyone will make a purchase on their first visit, which is why it's important to offer visitors the option of opting in to your marketing communications.
Managing SEO for Treez Ecommerce
Every Treez Ecommerce site comes with SEO functionality built-in. This means that you can easily customize your website's SEO across key pages to enhance how and when your site appears in results for searches in your area.
The following page types include an SEO-dedicated tab, allowing you to quickly hone in on what matters for search engine rankings:
Homepage
Location page
Deals page
Category pages
Strain pages
General landing pages: About Us, Blogs, etc.
Here is an example of a completed SEO tab for a Homepage:
How to Update SEO for Treez Ecommerce
Looking for more info on how best to leverage SEO before getting started? Check out the SEO best practices section below.
In your Treez Ecomm content management system (CMS), Prismic, navigate to the page you want to edit (see above list for page types with a dedicated SEO edit tab)
Click into the SEO tab
Input the values you want to appear as the page's Title and Description in search results
Input your list of relevant keywords in the Keywords field, using commas to separate each keyword from the next
Click Save to save your changes
Click Publish to publish your changes to your site
Voila! You've updated SEO for this page
Repeat to update the SEO for any remaining pages that may need a boost.
Bear in mind that you will not see these changes instantly, as it takes time for search engines to crawl your site for updates.
💡 Pro Tip: Use Google Search Console to manage your site's search performance and speed up SEO updates by ordering a crawl. Learn more about managing your site's Google visibility, including how to order a crawl, here.
Best Practices for SEO
The below tips, tricks, and examples will help you enhance your site's SEO.
Page Title Best Practices
Keep Titles Concise
Limit titles to 50–60 characters to ensure they display fully on search engine results pages (SERPs).
Avoid truncation while keeping the message clear and impactful.
Example: "Best Cannabis Dispensary Near Me | Fast Delivery & Pickup"
Incorporate Location
For local SEO, include the city, neighborhood, or state to attract nearby customers.
Example: "Denver's Top Marijuana Dispensary | Recreational & Medical Cannabis"
Use Target Keywords
Incorporate primary keywords that potential customers are searching for, such as "marijuana dispensary," "cannabis store," "weed delivery," or "medical marijuana."
Place the most important keyword closer to the beginning of the title.
Example: "Top Marijuana Dispensary | Premium Cannabis for Medical & Recreational Use"
Highlight Unique Selling Points (USPs)
Showcase what makes your dispensary stand out, such as delivery options, product quality, or exclusive deals.
Example: "Premium Cannabis Delivered | Express Pickup & Curbside Options"
Optimize for Mobile
Ensure titles are concise and impactful, as most searches for dispensaries occur on mobile devices.
Test how the title appears in search results using tools like Google's SERP simulator.
Examples of Optimized Titles:
"Find the Best Marijuana Dispensary Near You | Quality Cannabis Products"
"Shop Cannabis Online | Medical & Recreational Marijuana Delivery"
"Voted #1 Dispensary in [City] | Curbside & Express Pickup Available"
"Affordable Marijuana Dispensary | Daily Deals & Premium Strains"
Description Best Practices
Keep It Concise (But Informative)
Limit the description to 150–160 characters to ensure it doesn’t get cut off in search results.
Focus on delivering key information about your dispensary.
Example: "Explore premium cannabis products at your trusted neighborhood dispensary. Shop medical and recreational marijuana with express delivery and pickup."
Include Relevant Keywords
Incorporate targeted keywords that customers are likely to search for (e.g., "dispensary near me," "medical marijuana," "recreational cannabis").
Avoid keyword stuffing; ensure the description reads naturally.
Example: "Your go-to cannabis dispensary for top-quality medical and recreational marijuana. Offering delivery, curbside pickup, and exclusive local deals."
Highlight Unique Selling Points (USPs)
Showcase what sets your dispensary apart, such as:
Local delivery services.
High-quality products or specific strains.
Convenient ordering options.
Example: "Discover our curated cannabis selection, fast delivery, and curbside pickup. Your trusted dispensary for quality medical and recreational marijuana."
Appeal to Local SEO
Use location-based keywords to attract nearby customers.
Example: “Serving [City/Neighborhood], we specialize in premium cannabis and offer fast local delivery.”
Example: "Voted best dispensary in [City], offering medical and recreational marijuana. Fast delivery, curbside pickup, and exclusive [City] deals!"
Focus on Benefits and Solutions
Address customer needs, such as access to specific products or convenient ordering methods.
Highlight pain points your dispensary solves.
Example: "Shop high-quality cannabis products tailored for relaxation, pain relief, and wellness. Offering express delivery and pickup options."
Call-to-Action (CTA)
Include a strong CTA to encourage users to visit your site or store.
Example CTAs: "Order now," "Shop online today," "Visit us for exclusive deals."
Example: "Browse premium cannabis products for medical and recreational use. Order online for express delivery or curbside pickup today!"
Keywords Best Practices
General Keywords
These general search terms typically have a high search volume across markets:
"marijuana dispensary near me"
"cannabis dispensary"
"recreational dispensary near me"
"medical marijuana dispensary"
"weed delivery services"
"cannabis store"
Location-Specific Keywords
Including the city, neighborhood, or state can help you target local customers:
"dispensary in [City Name]"
"cannabis store in [Neighborhood]"
"weed shops in [State]"
"medical marijuana near [City/State]"
Product-Specific Keywords
Target people looking for specific products:
"CBD oil for pain"
"THC gummies near me"
"vape cartridges dispensary"
"cannabis edibles"
"high THC strains"
"best indica strains for relaxation"
"sativa vs indica for creativity"
Informational Keywords
Capture traffic from users seeking cannabis knowledge:
"how to get a medical marijuana card"
"difference between CBD and THC"
"how to use a weed vape pen"
"cannabis dosage for beginners"
"what are terpenes in cannabis"
Transactional/Intent-Based Keywords
These target users ready to purchase:
"buy weed online [City/State]"
"order marijuana delivery"
"best deals on edibles near me"
"cheap dispensaries in [City]"
Brand-Specific Keywords
If customers are looking for specific brands or strains:
"Cookies dispensary near me"
"best Gelato strain dispensary"
"Charlotte’s Web CBD oil"
"buy Blue Dream strain"
Seasonal/Event Keywords
Optimize for trends or special occasions:
"420 deals near me"
"dispensary discounts on Black Friday"
"holiday cannabis gift sets"
Legal/Compliance Keywords
These can reassure hesitant or new customers:
"legal dispensaries in [State]"
"licensed cannabis store [City/State]"
"is marijuana legal in [State]"