You can customize the "From" email address used for customer-facing communications such as order confirmations, password reset emails, and other notifications. Using a custom email with your own domain (e.g., [email protected]) increases trust and presents a more professional brand experience to your customers.
Note: We do not recommend using free webmail providers like Gmail, Yahoo, or Outlook.com for custom "From" addresses. These services do not allow third-party platforms to send on their behalf, which can cause your emails to be flagged as spam. For best results, use an email address from a domain you own and control (e.g., [email protected]).
You can read more info about this here.
Before You Begin
To use a custom "From" email address, the following conditions must be met:
You must have access to the email account you want to use.
You must be able to receive and click a verification link sent by Amazon Simple Email Service (SES), which we use to send notifications.
You must be able to make changes to your domain’s DNS settings. While this step is optional, it is strongly recommended to improve deliverability. Without certain DNS records in place, your emails are more likely to be flagged as spam by customer inbox providers.
Step-by-Step Setup Instructions
Submit Your Request
Send an email to [email protected] with the following information:
Your store name and location
The custom email address you’d like to use for notifications
Verify the Email Address
After our team initiates verification through Amazon SES, you’ll receive a verification email from AWS. Click the link in the message to confirm ownership of your email address. The link expires 24 hours after it is sent. If it expires before you’ve verified, just reply to your support thread with Treez and we’ll send you a new one.
Update Your Notification Settings
After verification is complete:
Log in to your Treez Ecommerce Admin account
Go to Notification Settings
Enter your custom email in the "From Email Address" field
Click the green 'Update' button, and then perform a 'Purge Cache'
⚠️ Important: Before adding a custom email address in Notification Settings, your email must be verified through our support team.
Please contact [email protected] to start the verification process.
If you enter an unverified email address, your Treez Ecommerce notifications will not be delivered.
Improving Email Deliverability (Recommended)
By default, a verified email address can be used without any domain-level configuration. However, some inbox providers may flag your emails as spam if the domain (@yourstore.com, for example) does not include proper authentication records.
If you own the domain associated with the email address, we recommend adding the following DNS records to improve deliverability:
1. SPF Record (TXT)
Add this TXT record to your DNS zone:
Name / Host:
@Value:
v=spf1 include:amazonses.com ~all
If you already have an SPF record, append include:amazonses.com to the existing value.
2. DMARC Record (TXT) — Optional
Add this TXT record to monitor how your domain is being used in email:
Name / Host:
_dmarc.yourstore.comValue:
v=DMARC1; p=none; rua=mailto:[email protected]
Replace yourstore.com with your actual domain name. Make sure the email address used in rua is valid and monitored.
Important Notes
DKIM authentication is not available for single email address verification unless the domain is also verified. If you want full DKIM support, we can help you verify your domain instead—contact [email protected].
Deliverability may vary depending on the recipient’s email provider and your domain’s reputation.
Need Help?
If you're unsure how to update your DNS records or want to verify that your setup is correct, reach out to us at [email protected] and we’ll be happy to assist.
More Information
Why Gmail Addresses Are a Bad Fit for Custom Sending
Why Gmail Addresses Are a Bad Fit for Custom Sending
1. Poor Deliverability / Spam Risk
Gmail uses strict authentication policies and does not allow third-party services (like Amazon SES) to send mail on behalf of
gmail.com.So even if the Gmail address is verified through SES, receiving servers will likely flag these emails as spoofed or spam because SPF and DKIM checks will fail or be misaligned.
2. You Can’t Set SPF, DKIM, or DMARC for Gmail
Since Gmail controls
gmail.com, your customer can’t add the proper DNS records required to authenticate their mail.That means they’ll never achieve authenticated sending — which is a major trigger for spam filters.
3. Risk of Gmail Blocking or Throttling
Gmail may block or rate-limit mail it believes is forged (i.e., sent from outside Gmail’s infrastructure using a Gmail address), further damaging reputation and delivery rates.