Overview
Creating GEO (Generative Engine Optimization) & SEO-optimized product pages is crucial for driving organic traffic to your dispensary. Our CMS integration allows you to enhance your product pages with custom content that follows both GEO & SEO best practices and helps your products rank higher in both traditional search results and AI-powered search experiences.
When to Create Custom Product Page Content
Focus your efforts on products that will provide the highest SEO return:
Unique products exclusive to your dispensary
Hard-to-find or rare items that customers actively search for
Popular or trending products with high search volume
High-margin products that drive significant revenue
Complex products that require detailed explanations
Products with unique stories or cultivation methods
Understanding E-E-A-T Principles
Google's E-E-A-T framework is essential for SEO success, especially in regulated industries like cannabis:
Experience
Demonstrate first-hand experience with the products you sell. Include:
Personal insights from budtenders or staff
How products are tested or curated
Real customer experiences and feedback
Expertise
Show your knowledge and authority in cannabis:
Detailed product information (strain genetics, terpene profiles, effects)
Educational content about consumption methods
Information about growing methods or extraction processes
Authoritativeness
Build credibility through:
Staff credentials and certifications
Industry partnerships and relationships
Awards or recognition your dispensary has received
Trustworthiness
Establish trust with:
Transparent business practices
Clear return/exchange policies
Verified customer reviews and testimonials
Proper licensing and compliance information
Creating a Custom Product Page Document
Step-by-Step Process
Log into your Prismic repository
Click "Create a New Page" in the top right corner of the document list
Search for "Product Page" in the document types
Click to add a new page and name it consistently with your product offering
Example: "Alien Labs Biskante 3.5g Flower"
Configure the slug - This is required for the page to work
The slug must match exactly what appears in your product URL
Example: If your product URL is
https://demo.treez.shop/product/alien-labs-biskante-3-5-grams-flower-3-5-gramsThen your slug should be:
alien-labs-biskante-3-5-grams-flower-3-5-grams
Recommended Content Slices for SEO
RichTextContent
Perfect for:
Detailed product descriptions
Strain information and effects
Consumption recommendations
Educational content about the product category
FAQ
Great for targeting long-tail keywords:
"What are the effects of [strain name]?"
"How should I consume [product type]?"
"Is [product] good for beginners?"
ImageWithText
Helps with:
Visual storytelling
Breaking up text content
Showcasing product quality
Demonstrating proper usage
Testimonials
Builds trust and targets review-related searches:
Customer success stories
Before/after experiences
Specific use cases and results
SEO Optimization Tips
Meta Information
In the SEO tab of your document, optimize:
Meta Title (50-60 characters)
Meta Description (150-160 characters)
Keywords
Generative Engine Optimization (GEO)
What is GEO?
Generative Engine Optimization focuses on making your content easily discoverable and citable by AI-powered search engines and chatbots like ChatGPT, Claude, and others. These systems are increasingly influencing how customers discover and research products.
GEO Best Practices for Product Pages
Structure Content for AI Understanding
Use Clear, Factual Statements
Write in declarative sentences that AI can easily parse
Example: "Alien Labs Biskante is an indica-dominant hybrid strain with 25% THC content and prominent myrcene terpenes."
Create Question-Answer Pairs
Format content to directly answer common questions
Example:
Q: "What are the effects of Biskante strain?"
A: "Biskante provides relaxing, euphoric effects ideal for evening use, stress relief, and sleep support."
Include Comprehensive Product Specifications
THC/CBD percentages
Terpene profiles
Cultivation methods
Lab test results
Consumption recommendations
Optimize for AI Citations
Provide Authoritative Information
Include specific data points and measurements
Reference lab results, cultivation details, and producer information
Use industry-standard terminology that AI systems recognize
Create Comprehensive Summaries
Write complete paragraphs that can stand alone
Include all relevant context within individual sections
Avoid content that requires reading other pages to understand
Comprehensive but Concise
Cover topics thoroughly in focused sections
Each paragraph should address one main point
Include relevant context without unnecessary fluff
AI-Friendly Content Examples
Good for GEO:
"Blue Dream is a sativa-dominant hybrid strain (60% sativa, 40% indica) with THC levels typically ranging from 17-24%. Created by crossing Blueberry and Haze strains, it produces uplifting, creative effects while maintaining physical relaxation. The strain features prominent terpenes including myrcene (0.8%), pinene (0.6%), and limonene (0.4%), contributing to its sweet berry aroma and balanced effects."
Enhanced with Structured Information:
Strain Type: Sativa-dominant hybrid
Genetics: Blueberry × Haze
THC Range: 17-24%
Primary Effects: Uplifting, creative, relaxing
Dominant Terpenes: Myrcene, Pinene, Limonene
Best Uses: Daytime creativity, stress relief, social activities
Best Practices Summary
Write comprehensive, factual content that AI can easily understand and cite
Structure information in clear, logical formats
Include specific data points and measurements
Create content that answers direct questions
Focus on authoritative, well-sourced information
Use natural language that both humans and AI can process
Update content regularly to maintain accuracy and relevance
Balance detail with readability
Remember: Content optimized for AI systems often performs well in traditional search too. Focus on creating comprehensive, accurate, and well-structured information that serves both human readers and AI systems effectively.