When trying to engage users, be it to increase the traffic of your site, attract customers or grow your subscriber base, it’s very important to know how to select the right Call To Action (CTA) for each of your webpages.
Here are a few tips to keep in mind when going through this process:
Visibility: The CTA should be one of the most noticeable elements on the page. Use colors that contrast with the rest of the page to ensure it pops out. The placement is also significant; it should be positioned in an area where users naturally focus, such as the center or bottom of a content piece.
Clarity: The language used should leave no doubt about what will happen when it’s clicked. Use verbs like “Download,” “Subscribe,” or “Learn More” to give clear instructions. Avoid vague phrases that might confuse users.
Relevance: The CTA must be relevant to the page content and offer value. For example, if the content is about purchasing tips, a relevant CTA could be “Download our free purchasing guide.”
Urgency: To compel users to act quickly, use time-sensitive language like “Offer ends soon” or “Limited time only.” You can also create urgency by highlighting the scarcity of an offer, such as “While supplies last.”
Size and Shape: The CTA button should be large enough to be easily tapped on mobile devices but not so large that it distracts from the content. Rounded corners are often used as they are believed to draw more clicks than sharp-edged buttons.
Positioning: Common positions for CTAs include above the fold (the part of the web page visible without scrolling), at the end of content pieces, or floating alongside content as users scroll.
Design Consistency: Ensure that your CTA design is consistent with your brand’s style and website design. This helps build trust and recognition with your audience.
Mobile Optimization: Since a significant amount of web traffic comes from mobile devices, make sure your CTA is easily clickable on smaller screens and doesn’t require zooming in.
By considering these detailed factors, you can create CTAs that are more likely to capture attention and encourage user action.
You can assess their effectiveness by employing A/B testing to compare different versions, analyzing conversion rates to see how many users complete the desired action, and gathering user feedback for direct insights.
These strategies combined will offer a comprehensive view of your CTA’s performance with your audience.