Overview
Treez Loyalty transforms your customers into lifetime advocates by making it effortless for them to enroll in your loyalty program. With just a QR code scan, shoppers can add your virtual loyalty card directly to their Apple or Google Wallet—no app downloads required. This guide walks you through setting up compelling Call-to-Action (CTA) components to drive loyalty program enrollment on your ecommerce site.
Why Loyalty Matters
Turn Casual Shoppers Into Loyal Customers
Treez Loyalty removes friction from enrollment. Customers join in seconds and immediately start earning rewards across all channels—both in-store (via Treez POS) and online (via Treez Ecommerce). The result? Higher retention rates and increased customer lifetime value.
Key Benefits:
Frictionless enrollment through a single QR scan
Real-time rewards accrual and redemption across all channels
AI-powered customer segmentation for smarter, automated campaigns
Wallet-based loyalty that customers actually use and engage with
How to Set Up Loyalty Program CTAs
Step 1: Plan Your CTA Strategy
Determine where you want to place your CTA. The Homepage, or Footer areas ensure maximum visibility. You can choose from our library of CTA variation.
This example will use two CTA component types:
CTA DEFAULT— Highlights your loyalty program and creates awarenessCTA FEATURE TITLE WITH TWO LINKS— Displays Apple and Google Wallet download buttons for easy enrollment
Step 2: Create Your CTA Image
Before configuring your CTAs in the CMS, you'll need branded promotional content.
To create your loyalty program CTA image:
Design content that showcases your brand and loyalty program benefits
Keep messaging clear: emphasize ease of signup and immediate rewards
Reference the design specifications here: Treez Ecommerce Slices
Step 3: Configure the CTA Feature Component
In your CMS, set up the CTA FEATURE - TITLE WITH TWO LINKS component using the following configuration:
Configuration Steps:
1. Activate the Component
Toggle "Active" to true
2. Add Your Title
Example: "Join Our Loyalty Program Today!"
Use a bold, action-oriented headline that resonates with your brand voice
3. Set Title Color
Select your brand color (example: #000000 for black)
4. Add Description (Optional)
Include a brief description of loyalty benefits (e.g., "Earn rewards on every purchase")
Set description color to ensure readability and contrast
5. Configure First CTA Link (Apple Wallet)
Paste your Wallet URL from your Treez Loyalty admin dashboard
Location: Ecommerce Admin Dashboard → Apps → Treez Loyalty App → [Find your wallet URL]
Upload the official Apple Wallet icon
Add alt text: "Add to Apple Wallet"
6. Configure Second CTA Link (Google Wallet)
Paste the same Wallet URL from your Treez Loyalty admin dashboard
Upload the official Google Wallet icon
Add alt text: "Add to Google Wallet"
7. If you operate multiple locations, configure your location-slug to ensure the store specific wallet URL is available based on the customers chosen shopping location
Why This Approach Works:
Wallet icons signal trust and familiarity to customers
Dual options (Apple + Google) ensure accessibility for all devices
No app required messaging removes friction and increases conversion
Step 4: Deploy and Monitor
Publish your CTA components to your live ecommerce site
Place CTAs strategically:
Homepage banners
Loyalty Page
Footer or navigation areas
Pro Tips for Maximum Enrollment
✅ Keep messaging simple — Emphasize ease: "Join in seconds. Add to your wallet."
✅ Use your brand voice — The example headline works, but customize it to match your brand
✅ Leverage real estate — Place CTAs where customers spend the most time browsing
✅ A/B test copy — Try different headlines and descriptions to see what resonates
✅ Highlight benefits early — Show customers what they'll earn immediately (e.g., "Start earning rewards today")
Next Steps
Once you've promoted Treez Loyalty on your site and customers start enrolling, use the AI-powered tools in your Treez Loyalty dashboard to:
Segment customers by purchase behavior
Personalize offers and messaging
Run automated campaigns (birthday, reactivation, win-back)
Track ROI and customer lifetime value
For more help setting up your Treez Loyalty program, contact our support team.